Storytelling Use Cases In Organizations

Stories have a unique impact less possible by facts and edicts. Here is a short list of story genres that can help grow a richer narrative culture in organizations.

  • Company history
  • Acts of outstanding service
  • How decisions are made
  • Acts of peer helping
  • Our desired future

We teach people how to find and craft stories in each of these genres. Stories convey more implicit messaging than policies and procedures could ever convey.

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Creativity As Process Not Event: Rethinking "Idea Sessions"

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